LCBO Stores to Raise Funds for Earth Rangers During Earth Month!

LCBO Stores to Raise Funds for Earth Rangers During Earth Month!

WOODBRIDGE, ON, (March 30, 2011) – Starting April 1st the can help support Earth Rangers by a donation at any of the more than 600 LCBO stores throughout Ontario. Donation boxes for Earth Rangers will be displayed at LCBO checkout counters until April 30th.

Earth Rangers is an award-winning charitable organization dedicated to educating children about biodiversity loss and empowering them to take action. Building on children’s natural connection to wildlife, Earth Rangers’ focus is to communicate to children positive science-based messages on the importance of protecting biodiversity and adopting more sustainable behaviours. Through programs such as a children’s website www.earthrangers.com, a permanent studio at the Royal Ontario Museum and an Education Outreach Program featuring live Animal Ambassadors, Earth Rangers is able to reach, inspire and enable millions of children each year to take action to help ensure the lasting survival of all species.

Funds raised from the LCBO’s donation box program will allow Earth Rangers to bring their Education Outreach Program to underserved communities across Ontario that might not normally experience the positive impact of exposure to live wildlife. The LCBO donation box program will also enable Earth Rangers to educate all Ontarians about the importance of protecting biodiversity.

“We appreciate the support we receive from LCBO, its employees and especially its customers. LCBO’s province-wide store network provides a unique opportunity to raise public awareness and funds to help us bring the wonders of wildlife into communities all across Ontario. The support of the LCBO’s donation box program will also help us to inspire the next generation of environmental stewards to help protect animals and their habitats” says Peter Kendall, Executive Director and Co-CEO of Earth Rangers.

“LCBO is pleased to partner with Earth Rangers during Earth Month to help protect biodiversity and improve communities across Ontario,” says LCBO President and CEO Bob Peter. “We appreciate the unwavering generosity of LCBO’s customers and staff who support these worthy causes and, in this case, educate Ontarians to help protect animals and their habitats”.

Earth Rangers is one of 25 provincial, as well as numerous local charities that will benefit from LCBO’s province-wide donation box program in 2011. In 2010, LCBO raised a total of $4.2 million for charities through special programs and initiatives, of which $3.8 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.41 billion in fiscal 2009-10, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

Earth Rangers thanks the public for its support when shopping at their local LCBO store during April.

For more information contact:
Amy Cross
Media Relations, Earth Rangers
Tel: 905-417-3447 ext.2229; Email: across@earthrangers.com

Stephanie Petroff
LCBO Senior Communications Consultant
Tel: 416 864-6792; Email: stephanie.petroff@lcbo.com